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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Foreword

In February 2013, a relatively unknown content strategist named Jonathon Colman (now a renowned writer, speaker, and content strategist at Facebook) wrote a blog post titled “The Epic List of Content Strategy Resources.” He introduced the post by saying,

“I’ve collected over two hundred of the best content strategy resources.... My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community.”

Jonathon’s post was a watershed for content strategists everywhere, both experienced and novice. Here was singular proof that, yes, content strategy was a Real Thing that made the world of content better. It brought together content ...

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