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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 3. Get Stakeholders on Board

Stakeholder involvement and alignment will make or break your project. This is true for pretty much any project an organization takes on. But it’s especially true for content projects.

Why is it such a big deal for content? Because almost everyone touches or shapes the content an organization creates and distributes in some way—from setting the brand strategy, to writing technical product information and support content, to reviewing content for legal or regulatory compliance issues, to designing the documents and sites it lives in.

Content is very personal for many of your stakeholders, especially if they had a hand in creating what’s out there. Changing what content to produce and how to create it sounds ...

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