THE LETTER8 The handmade solution
IN OUR INCREASINGLY TECHNICAL WORLD, there has been a huge backlash against the machine-made aesthetic. Handmade forms appeal to our humanity, and the enormous popularity of handmade objects reflects the do-it-yourself spirit of our times. Even large corporations are using hand-drawn letterforms (or typefaces that are designed to resemble hand-drawn letterforms, containing a panoply of alternate characters) to warm their chilly images. The MTV logo is an example of the renegade or counterculture aspect of hand-drawn letters, as is the psychedelic lettering that typified the ’60s, or the deliberately rough and exuberant hand lettering of the Moulin Rouge posters.
The handmade solution is a display-only solution, ...
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