July 2009
Beginner
208 pages
5h 24m
English
READERS ARE BESET BY DISTRACTION, and unless they are highly motivated, they will take the path of least resistance (which might mean ignoring the text completely). Much has been written about the decline in attention spans and the competition for attention from all sides. So the successful typographic designer will offer up an appetizing smorgasbord of options for the reader, offering many places where the text may be entered and consumed in bits and pieces that can be easily digested. This layering and compartmentalization may also signal that there is something for everyone: more perceived value because there is a lot of content constrained in a confined space.
ProjectThe Culturati Caucus
Design Director
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