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Typography Essentials
book

Typography Essentials

by Ina Saltz
July 2009
Beginner
208 pages
5h 24m
English
Rockport Publishers
Content preview from Typography Essentials

THE PAGE83 Organized entry points

READERS ARE BESET BY DISTRACTION, and unless they are highly motivated, they will take the path of least resistance (which might mean ignoring the text completely). Much has been written about the decline in attention spans and the competition for attention from all sides. So the successful typographic designer will offer up an appetizing smorgasbord of options for the reader, offering many places where the text may be entered and consumed in bits and pieces that can be easily digested. This layering and compartmentalization may also signal that there is something for everyone: more perceived value because there is a lot of content constrained in a confined space.

ProjectThe Culturati Caucus

Design Director

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Publisher Resources

ISBN: 9781592535231