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Typography Essentials
book

Typography Essentials

by Ina Saltz
July 2009
Beginner
208 pages
5h 24m
English
Rockport Publishers
Content preview from Typography Essentials

THE PAGE76 Legibility, legibility, legibility

’NUFF SAID. Like real estate’s mantra (location, location, location), type exists to serve content, so its primary goal should be the ability to invite the reader to apprehend the content. Many factors can affect legibility, and the combination of factors also has an effect on legibility. Designers enamored with their own cleverness often underestimate the amount of time readers are willing to spend to get through the text. (Just because you design it does not mean they will come!)

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Publisher Resources

ISBN: 9781592535231