July 2009
Beginner
208 pages
5h 24m
English
LETTERS EXIST IN RELATION to other letters. Therefore, every design decision is dependent on the specific set of circumstances governing the letter’s context. In other words, it reacts to, and should be considered in relation to, its design environment. This is what makes it so difficult to provide an immutable set of rules about type usage—every set of circumstances is different, if only slightly. Moreover, there are often many successful ways to get it right, but usually even more ways to get it wrong.
ProjectFeature spread
Creative DirectorScott Dadich
Designer DirectorWyatt Mitchell
DesignerChristy Sheppard
IllustratorsBryan Christie and Thomas Porostocky
ClientWired
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