July 2009
Beginner
208 pages
5h 24m
English
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THE WORD28 Hierarchy using position
LETTERS IN “PRIMARY” LOCATIONS receive visual priority. Upper areas are most prominent—the higher the better. With respect to horizontal positioning, statistics have demonstrated that focus groups have a slight preference for the right-hand side of the visible area over the left-hand side. So assuming all point sizes are equal, a higher-priority position indicates a higher level of importance.
ProjectInside page
Consulting Design DirectorLuke Hayman
DesignersRami Moghadam and Mark Shaw
ClientVibe
The headline is very low in the page but because of its size, its position in the hierarchy is evident. Its placement also serves as an anchor for the truncated photo, a reason for their tight proximity. Note the prominent ...
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