July 2009
Beginner
208 pages
5h 24m
English
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THE WORD42 Using cases
MAJUSCULES ARE MAJESTIC. Minuscules are modest. Uppercase and lowercase letters (so called because they were kept in separate drawers of the typographer’s “case,” or cabinet) have distinct purposes. Capital letters, as they are also known, speak loudly, while small letters are quieter. Again, everything is relative; very lightweight uppercase letters in a simple sans serif might speak more quietly than a chunky slab serif lowercase. Everything depends on proportion and the mix.
ProjectIdentity and packaging for a boutique condiment company
CompanyMucca Design
Creative DirectorMatteo Bologna
Art Director, DesignerAndrea Brown
ClientThe Gracious Gourmet
These completely lowercase labels in playful colors are warmly appealing. ...
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