July 2009
Beginner
208 pages
5h 24m
English
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THE PAGE77 Legibility taking a back seat
THERE ARE REASONS WHY legibility might not be a designer’s primary concern. When type is treated as an image, it can communicate on a different level. Type can be manipulated or used in such a way that it is difficult or impossible to read and still play a pivotal role in the reader’s understanding of the text.
ProjectFeature spread
Creative Director, DesignerDirk Barnett
PhotographerRennio Maifredi
ClientBlender
This artist’s appearance was clearly the inspiration for the opposite text treatment; a youthful audience of music lovers will undoubtedly be more interested in appearances than content (as it takes a great deal of effort to decipher this text).
ProjectLateral + Vertical
Design DirectorJeremy ...
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