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Typography Essentials
book

Typography Essentials

by Ina Saltz
July 2009
Beginner
208 pages
5h 24m
English
Rockport Publishers
Content preview from Typography Essentials

THE WORD50 Theory of Relativity II

WORDS EXIST IN RELATION TO OTHER WORDS. Therefore, every decision that is made, whether style, size, weight, width, color, or contrast, must take into consideration all of the other words (and all of the other elements) on the page or screen. Every design decision, no matter how small, has an effect on every other aspect of the design. Changing the scale of one word may necessitate adjusting the scale of another, and not necessarily by the same percentage. The more elements there are, the more complex the equation becomes (but unlike mathematics, where there is only one answer to an equation, designers may find many successful answers to the same problem).

ProjectRiefenstahl/Astaire

CompanySFMOMA

Design Director ...

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Publisher Resources

ISBN: 9781592535231