July 2009
Beginner
208 pages
5h 24m
English
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THE PARAGRAPH52 Highly evident typography
HIGH-IMPACT TYPE is like high-impact aerobics: it gets your heart rate pumping, and fast. Type can be aggressive, loud, and even harsh; it screams out for attention. One of the attributes of highly evident typography is its ability to create balance when paired with a strong image; together, they send a powerful message.
ProjectFeature spread
Creative DirectorScott Dadich
Design DirectorWyatt Mitchell
Art Director, DesignerCarl DeTorres
ClientWired
Highly geometric and abstract letter shapes cluster and overlap, filling the title page and providing an exuberant counterpoint to the supporting text elements. Their bulky strength balances the powerful monochrome silhouetted figure on the opposite page.
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