July 2009
Beginner
208 pages
5h 24m
English
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THE WORD29 Hierarchy using size
BIGGER IS BETTER. That is, size is a very important indicator of hierarchy. A major shift in size can trump position, if the point size is big enough. But point size is only one factor; another is weight (see following principle). A cautionary note: when layering type over image, texture, or other type, be very aware of the need to preserve legibility.
ProjectFeature spread
Creative Director, DesignerDirk Barnett
PhotographerBen Watts
ClientBlender
The same display type used in the headline is used much smaller in the subhead; the remainder of the text in the opening spread is neatly tucked into the remaining space.
ProjectBrand book
CompanyCBX
Design DirectorDavid Weinberger
DesignerSam Becker
Account Manager ...
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