July 2009
Beginner
208 pages
5h 24m
English
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THE PARAGRAPH74 The text block effect
WORDS BEG TO BE CLUSTERED TOGETHER to form chunks. One of the many arrows in a designer’s quiver is the text block effect: look at the content and see how it can be packed inside a rectangle or square, aligned on all sides. Sometimes this can be accomplished by keeping the text all one size; other designs require massaging point sizes and varying weights and widths to achieve a solid shape. These efforts work best when the text is a single typestyle or type family.
ProjectCover
CompanyHopkins/Baumann
Creative DirectorsWill Hopkins and Mary K. Baumann
DesignerPreeti Menon
PhotographerErik Vogelsang
ClientKids Discover
Multicolored headlines stack up, interwoven with mini-illustrations, and are a lively static ...
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