July 2009
Beginner
208 pages
5h 24m
English
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THE WORD39 Deconstructed type
PIECES OF TYPOGRAPHIC FORMS have a beauty all their own. They can be used as ornament, as navigational devices, as pattern. Something old may attain an entirely new look when its parts are disassembled, reassembled, or partially assembled.
ProjectIdentity
Design DirectorDomenic Lippa
ClientLondon Design Festival
A design festival was branded with a deconstructed pattern of letterforms in vermillion and reversed bold lowercase type.
ProjectIdentity
CompanyPentagram
DesignerMichael Bierut
ClientSaks Fifth Avenue
Splitting apart the long-standing script logo of the legendary department store, varying iterations of black-and-white ...
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