This is a book about writing. Online writing, to be precise.
How is online writing different from regular writing? It’s a matter of how and where readers are reading your words and what their expectations are. There’s no denying that reading something on a computer screen is different from reading it in a newspaper or magazine. You have to use a different approach, employ different techniques, even choose different words. What works well in one medium doesn’t necessarily work well in another.
Online, you not only have to deal with a different presentation, but also different vehicles of communication. Although they’re all displayed on computer screens, a web page is much different from a blog post, which is different from a Facebook ...
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