Web Words That Work: Writing Online Copy That Sells

3. Conveying Confusing Content, Clearly

One of the key things you need to do when writing for online media—for any media, actually—is tell the readers what they need to know in an understandable fashion. Dump the fancy language and jargon; the reader has to understand what you’re talking about—which, with some topics, is a challenge.

It’s important, then, to learn how to make complicated things simple. This involves your content (simplifying the complex) and your writing style; both need to be as user friendly as possible. With online content, writing over the heads of your readers is not the way to go.

Who Are You Talking To?

Before you write a single word, you have to be very, very clear about who your audience is. That’s because you need ...