Web Words That Work: Writing Online Copy That Sells

22. Dealing with Web Page Design

The copy you write is only part of the content of a typical web page. You also have to deal with images, photographic and otherwise, as well as videos, animations, text boxes, and the like.

All these elements get put on the web page via a coding language called HTML. As a copywriter, you might not ever be called on to enter a single HTML code (or you might; you never know), but it helps to know a little about how HTML works in order to maximize the effectiveness of your overall content—and know when and how you can supplement your text with additional elements.

Understanding HTML

Before we go much further, a quick explanation is in order, not because you need to be well versed in the inner workings of HTML code, ...