Creating a website is a team effort; it’s seldom something attempted, let alone accomplished, by a single actor. As the copywriter, you’ll be working with lots of other people on this product—other marketing staff, technical staff, and designers.
How can you best work with the other members of your website team—and achieve the results you want? Short of trying to do everything yourself, working together as a team is the only way you can turn your words into the complete content package for your website visitors.
Who’s the Boss?
Building a website requires a mix of skills. The site needs to look good and have the content flow properly, which means you need a designer of some sort. The site also needs ...
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