December 2012
Beginner
304 pages
6h 58m
English
Content preview from Web Words That Work: Writing Online Copy That SellsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents at a Glance
Contents
1 What’s Different About Writing Online Copy?
2 Punctuation, Grammar, and Other Rules to Live By
3 Conveying Confusing Content, Clearly
9 Utilizing Links and Outside Content
10 Optimizing Your Copy for Web Search
II Writing for Different Vehicles
14 Writing Social Media Updates
15 Writing Email Newsletters and Promotions
17 Writing Online Press Releases
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.