As we’ve discussed various types of online copywriting, the tacit assumption has been that whatever writing you’re doing, it’s either being delivered over the Web or by email in HTML format. That is, your content is formatted with HTML code and displayed as an HTML document—either a web page or formatted email.
There are exceptions to this (the text you enter for a tweet or Facebook update), but the resulting content is still displayed on a web page. That’s not the only way you can deliver your content, however. Not everything online is an HTML web page; you can also serve up your content as PDF documents, Word documents, and the like.
What are the pros and cons of the different document formats available ...
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