Consider two different websites presenting similar information. One site presents its information in a dry, just the facts, ma’am fashion. The other site presents the same information but with a fun, slightly snarky spin. It’s the difference between what’s acceptable on the CBS Evening News versus what flies on The Daily Show; both outlets present the same information, more or less, yet each also has its own distinguishable personality.
When much of the information you present is already out there from other sources, how do you distinguish your online presence? You do it via the writing style you employ. The words you choose and the way you use them create your own personal voice on the Web—and that voice contributes to ...
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