Web Words That Work: Writing Online Copy That Sells

24. The Final Word: Think Like the Reader

And now we come to the end—of this book, anyway. Your journey as an online copywriter will continue, and I hope what you’ve learned from this book will prove useful.

Before we part ways, however, I’d like to offer a few more words about what I believe is the most important component of copywriting, online or otherwise. I’m talking about the need to get inside the heads of your readers and deliver the content they need, in the manner most appropriate. It’s what I like to call “thinking like the reader,” and it’s the key to successful copywriting.

Everything’s Important, But Some Things More So

Throughout this book we’ve discussed various aspects of online copywriting, from basic structure to writing ...