The Internet is no place for disorganized content. You might have been able to get away with a little organizational confusion in your last term paper, and I’m sure your personal letters swing and swerve all over the place, thoughtwise, but people just don’t have time for that online. Online readers want to get to the main point as fast as possible, and if your content’s roadmap is anything but a straight line from point A to point B, you’ll lose them—literally.
It’s important, then, to organize your content so that it’s easily understandable and so that time-starved readers can quickly get to the good stuff. This involves not only determining what goes where in your copy, but also employing headings, lists, and other ...
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