Web Words That Work: Writing Online Copy That Sells

8. Incorporating Visuals

When it comes to conveying complex information, sometimes pictures work better than words. It often helps to see how something looks or works, rather than have it explained in text. This is especially true online, where users’ attention spans are short and getting shorter. Online readers want information at a glance, and there’s nothing more glanceable than a picture.

As a text person, how do you incorporate visuals into your work? It’s a matter of determining what type of image works best, finding or creating that image, and getting it inserted into the web page, blog post, or other vehicle.

Why Visuals Are Important

As the old Rod Stewart song goes, “Every picture tells a story.” There’s something to that; a compelling ...