Web Words That Work: Writing Online Copy That Sells

16. Writing Online Ads

Not all online copy is obliquely promotional; some of it is explicitly so. That’s right, we’re talking about online advertising, which is as directly promotional as it gets.

There are lots of types of advertising online, but the bulk of what you see falls into the category of text-only ads. This means, of course, that copywriting skills are of much value if your company or organization is doing any online advertising at all. Although online ads are often very short and very direct, without a lot of words, you still need to write that ad copy, which should be part of your job description.

Understanding Different Types of Online Advertising

You can find lots of different types of ads on the Web. Although the simple four-line ...