Copywriters are often called in to supply the words that accompany the navigational elements on websites. Sounds like an easy gig; just supply a “Home” and a “Back” and you’re done, right?
Well, not necessarily. A good web interface is deceptively simple, and creating something simple requires a lot of hard work. It’s also a lot more important than you might think; your interface work might consist of only a few words sprinkled about the page, but they’re very important words. Choose the right words and site visitors quickly find what they want; choose the wrong words and people will get lost or—even worse—give up and abandon your site.
How best should you approach copywriting for your site’s user interface? Read on ...
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