A Guide to Publishing for Academics

VII

Contents

Pre fac e ix

Li s t of con tribu to rs xi

cha P ter 1 Don ’t Do as i Do; Do as i say 1

JOHN S. EDWARDS

cha P ter 2 Gr abb inG re aDe rs: how to focu s you r

PaP e r’s titLe a nD con ten ts on its Ma j o r

theor eti ca L cont ri but ion rather t han

th e Lo ca L con te x t of th e stu Dy 15

ARCH G. WOODSIDE

cha P ter 3 weLL-Done Lite r atu re re vie ws: a

jo u rn aL’s eD it or- in - ch ief Pe rs P ec tive 25

MURRAY E. JENNEX

cha P ter 4 PositioninG you r PaPer fo r PubLi cation in

a jo u rn a L: wh e re Do aut hor s Go wron G? 41

ALEX KOOHANG

cha P ter 5 Pub Li s hin G in techn oLo Gy anD innovat ion

Ma n aG eMe n t jo u rn aLs: Per sPe ctive s fro M

both siD es of th e fenc e 53

JEREMY HALL

VIII

Contents

cha P ter 6 ho