A Guide to Publishing for Academics

15

2

GrabbInG reaDers

How to Focus Your Paper’s Title and Contents

on Its Major Theoretical Contribution Rather

than the Local Context of the Study

ARCH G. WOODSIDE

Contents

Introduction 16

Rules 16

Rule 1: Ask Your Coach If the Title Is the Right One for

Your Paper 16

Rule 2: Read the Articles/ Titles in Your Field Having the

Highest Citation Impact 17

Rule 3: Use Two Titles—e First Five Words or Less 20

Rule 4: Avoid “Replication” and “Extension” in Your Title 20

Rule 5: Avoid Openings with Low Information Content:

Words to Avoid Include “Critical,” “An Empirical Analysis

of,” “e Major Determinants of,” and “e Effects of” 21

Rule 6: Describe a Paradox 21

Rule 7: After Achieving over 5,000 Citations, Write Your

“e General eory” Paper 22

Rule ...