A Guide to Publishing for Academics

201

PubLishinG in LeadinG JournaLs

targeting work to different level journals, so as to deliberately manage

their risks and returns.

Noting the social nature of the review process, it is important

for aspiring authors to be aware of the priorities and preferences of

the audience, including the editors and reviewers (e.g., Lee, 1999,

2000a,b). Where possible, they should take the opportunity to nomi-

nate reputed scholars to serve as reviewers and editors for their work.

e feedback they receive may appear harsh initially, but it also offers

an enormous opportunity to learn about how the target audience

thinks about the phenomenon and about research in general. is

learning is not wasted if the particular manuscript is rejected, but can

inform t ...