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arCh G. woodside
questions. What is the contribution to theory that your paper is mak-
ing? Does your title indicate that contribution?
Notice that only one paper refers to a country by name (Sweden)
among the 20 titles appearing in Table2.2. Unless your paper is to test
a theory across several countries avoid a country, state, city, or place in
your title. Focus the title on identifying the theory and the theoretical
contribution that the paper delivers. If you download the most cited
articles in each of the top 10 journals by citation impact appearing in
Table2.1, you will find “model” and “theory” or “theoretical” appear-
ing more often than other words in the first article of each list. Be sure
to answer in the title and especially the paper ...