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of “wow effect” or enlightenment, authors should keep in mind that
submitting a manuscript with some relevant and novel content would
generally help in getting a favorable reaction from the review teams in
leading journals, all else remaining the same.
eoretical and Methodological Rigor/ Sophistication/ Innovativeness To be
published in a leading journal, manuscripts typically must demon-
strate a high level of theoretical engagement and methodological rigor
(Sarker, Xiao, and Beaulieu, 2013). ese two elements are critical
in research because data and results without the theoretical founda-
tions are devoid of meaning, and on the other hand, analysis that
is methodologically suspect cannot be trusted to validate, inform, ...