Adrenaline Junkies and Template Zombies: Understanding Patterns of Project Behavior
by Tom DeMarco, Peter Hruschka, Tim Lister, Steve McMenamin, James Robertson, Suzanne Robertson
82. What Smell?
People in the organization cannot detect its underlying vitality or decay.
• Madame Fleury’s Bakery is in the village of Chamonix in the French Alps. Every morning, each customer who enters to get fresh bread or croissants breaks into an uncontrolled grin; the place just smells so scrumptious. Madame Fleury and her staff give excellent service to their delirious customers, but they are not smiling.
• On the eastern end of Long Island, there are duck farms. Most are family-owned and family-operated. You know you are approaching a duck farm not by seeing it, not by reading a sign for it, but by smelling it. Stench is a kind descriptor for the smell. If you can stand to get close enough, your eyes will tear involuntarily. How can ...
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