November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 1Beyond Powerful RadioCreating Powerful Content—No Longer “Just Radio”
You may have heard the story of the natives of Papua, New Guinea, who, upon seeing and hearing their first radio, demanded to see the little man inside. A magic man, obviously, to fit inside so small a box. In the Pidgin of Papua, radio, in fact, was known as “Bokis, he cry,” or “the box that cries.”
Almost like an extension of the human spirit, this “magical” box can make a listener feel, laugh, think, and even cry.
Authentic communication is very powerful. Radio/audio lends itself beautifully to this through the intimacy of imagination. It’s why this is the most personal and powerful of all mediums.
When moments of authenticity happen, ...
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