November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 16Beyond Powerful RadioPublic Service Announcements
“It is better to give than to receive.”
—Acts 20:35
Public Service
It’s generally understood that radio stations are licensed to serve the public. In Europe, as well as in the United States, some radio stations exist entirely to perform public service, but what that means is open to interpretation. Most stations solicit input from the community to understand and fill its needs. These information-gathering efforts are called “ascertainments.”
Smart commercial broadcasters know that assessing the true concerns of a community and addressing those issues can enhance a station’s image and raise its public profile. Public service works best when the entire ...
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