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Beyond Powerful Radio, 3rd Edition
book

Beyond Powerful Radio, 3rd Edition

by Valerie Geller
November 2024
Intermediate to advanced
540 pages
12h 24m
English
Routledge
Content preview from Beyond Powerful Radio, 3rd Edition

CHAPTER 13Beyond Powerful RadioTalk Shows

DOI: 10.4324/9780429328695-14

“Talk radio—Because all great minds don’t think alike.”

—WMC Talk Radio T-shirt slogan

TALK PERSONALITIES

Everyone Wants to Do a Talk Show

The talk formats are among the last holdouts of personality radio. That is where people perceive an opportunity to freely express themselves. Most aspiring talk hosts have one thing in common: They think it’s going to be easy. After all, anyone can talk. It must be simple—right? Wrong. As with any other demanding occupation, from pro football to ballet, the great ones make it look effortless, but if you’ve ever tried to toss a ball 50 yards or do a grand jeté, you know that’s not the case.

You can hone and improve your skills. But ...

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Publisher Resources

ISBN: 9781040124512