November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 14Beyond Powerful RadioCall Screening
“Talent hits a target no one else can hit; genius hits a target no one else can see.”
—Arthur Schopenhauer
The Art of Call Screening for Producers
If you take calls on your show, you already know that a great caller can make a show; a boring or bad call can be a show killer. You can almost feel the listeners tuning out. Like many tasks in life, screening appears to be easy. Answer the phone and put the call on the air? Not exactly. Screening involves being able to manage people. This job takes both art and skill.
When you turn over your broadcast to a caller, that caller becomes partly responsible for maintaining your audience. Earlier in his career, Vice President ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.