November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 22Beyond Powerful RadioTraffic & Weather Together
“The weather is the most talked about topic on earth.”
—Gallup Poll
“The ability to communicate color, content, and drama in thirty seconds is rare and glorious.”
—Doug Harris
It goes against logic, since the exact same information is easily and readily available elsewhere, but traffic and weather are often the main reasons people regularly tune in to live radio, particularly news/talk and sports. So, whether delivered live by a person, or by artificial intelligence, traffic and weather reports need to be accurate and delivered consistently during key drive times. These reports are often a profit center for a station and some stations offer this service ...
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