November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 4Beyond Powerful RadioPersonality Radio & Morning Shows
“Always stick to what makes you weird, odd, strange, different. That’s your source of power.”
—Robert Greene
“To be yourself in a world that is constantly trying to make you something else, is the greatest accomplishment.”
—Ralph Waldo Emerson
Why is the Morning Show Different from the Rest of the Day?
Morning drive has traditionally been the most listened to daypart in radio. It starts the day, commands the highest ad rates, and requires the most up-to-date information. A solid morning show can set the foundation for a solid radio station. On music stations, morning drive is the last bastion of personality radio.
Here, personality does not extend ...
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