November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 33Beyond Powerful RadioMaking Money
Sales, Commercials & Sponsorships
“Do anything you want on the air… but you still have to be able to sell it. If a sponsor is afraid to be associated with it, you lose.”
—The Greaseman (Doug Tracht, syndicated personality)
There once was a time when an on-air personality would ask, “Why should I care about commercials?” The answer was, and is, because they pay the bills.
“Whether or not you ever intend to derive your income from commission sales, we are all in sales. Trying to increase the audience for your brand, convincing your boss to adopt your ideas, getting hired by a prospective employer, getting a date or a spouse—we sell! These are all sales situations. Recognizing ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.