November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 35Beyond Powerful RadioLifeStage Demographics
“Life is long, but time is short.”
—Eric Schmidt
Traditional Demographics vs. How We Live
The pivotal moment happened right after a focus group ended. As two groups passed in the hallway, one of the participants, a twenty-something, said “hello” to an older lady from the other group. They knew each other from a parents’ group. As they began to chat, the years between them melted away. Both attended the same “Mommy and Me” class, practiced yoga, and were planning vacations at the same hotel in Disneyworld.
Two women, twenty-eight years apart, with the same interests: Both in the same LifeStage. Both comprise the make-up of LifeStage Demographics™.
The Internet ...
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