Content preview from Beyond Powerful Radio, 3rd Edition
Index
- Academy Awards 238
- Adams, Kenn 201–2, 444
- Adornado, Anthony 334
- advertising: advertise a benefit, not a component 404; and artificial intelligence 358; awareness 25–6; three rules of 404; traditional 21. See also branding; commercials; monetization; sales
- Aim for the Heart (Tompkins) 451
- airchecking xxii, 49, 81–116; achievable goals 106; acknowledging accomplishment 106; asking questions 109, 110; audio 106; basic rules 84–5; and “call counting” 110–11; caring/opinion about topic 103–4; cautionary tale 90–1; changes in personality with different job 99–100; choosing a show 107; creating a safe setting 93–4; and damage to talent 89–90; defined 83; easier with experience ...
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Publisher Resources
ISBN: 9781040124512