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Beyond Powerful Radio, 3rd Edition
book

Beyond Powerful Radio, 3rd Edition

by Valerie Geller
November 2024
Intermediate to advanced
540 pages
12h 24m
English
Routledge
Content preview from Beyond Powerful Radio, 3rd Edition

Index

  • Academy Awards 238
  • Adams, Kenn 201–2, 444
  • Adornado, Anthony 334
  • advertising: advertise a benefit, not a component 404; and artificial intelligence 358; awareness 25–6; three rules of 404; traditional 21. See also branding; commercials; monetization; sales
  • Aim for the Heart (Tompkins) 451
  • airchecking xxii, 49, 81–116; achievable goals 106; acknowledging accomplishment 106; asking questions 109, 110; audio 106; basic rules 84–5; and “call counting” 110–11; caring/opinion about topic 103–4; cautionary tale 90–1; changes in personality with different job 99–100; choosing a show 107; creating a safe setting 93–4; and damage to talent 89–90; defined 83; easier with experience ...
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Publisher Resources

ISBN: 9781040124512