November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 27Beyond Powerful RadioAdding Platforms—Audio, Video & Print
“The business of every art is to bring something into existence.”
—Aristotle
Embracing All Media—Audio, Video, Print
Just as a painter may work in both watercolor and oil, a talented communicator can master writing for the eye and the ear for audio and video storytelling. If you can produce content for all media, you will have more opportunities to work. A good storyteller is a good storyteller.
Radio to TV
Every TV news director I have ever worked with says the same thing: “Our best people come from radio.” That’s because radio people know how to communicate and tell stories. They can work without a script. They can improvise.
Since radio ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.