November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 23Beyond Powerful RadioNewswriting
“Write to express, not to impress.”
—Mervin Block, “Writing Broadcast News”
The Long and Short of It
Anyone who writes knows it’s harder to write shorter, but less is often more effective. Radio’s job, and yours, is to get information out quickly and succinctly. Put in the big stuff, the important things that you would tell friends. Give enough information so listeners can think about a story and discuss it at their dinner tables. They can go online for more details. If you’re writing for a podcast, descriptive, powerful writing will help your work as well.
Author George Orwell was deeply concerned with the effect of words, especially those that cause confusion. In ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.