November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 31Beyond Powerful RadioPromotion
“Promotion is the exploitation of opportunity.”
—Doug Harris
What is Promotion?
Promotion is anything that spreads the word about your podcast or station, web stream or show. Promotion helps get people talking about and listening to your product.
Promotions can be contests, live events, outside advertising, radio or TV or social media—ideally something positive that goes viral, to create word-of-mouth or a formal campaign.
“Promos,” on the other hand, are the spots or segments you run on your station that support your own programming.
Promotion has three goals: To draw in new listeners and to get current listeners to listen more often or longer. Promotion is also a sales ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.