November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 24Beyond Powerful RadioNews Anchoring
“May you live in interesting times.”
—Chinese saying
If you anchor or present the news, the audience connects to you. It doesn’t matter who did the writing. Yours is the name the public knows and the voice they hear. If the job is well done, listeners stick around, ratings increase, and management applauds. If you do not communicate powerfully, listeners leave.
Zen Rules of News Anchoring
Former KOA Denver managing news editor Jerry Bell could paper the walls of a mansion with the awards he has won for news excellence. The following are Jerry Bell’s “Zen Rules of News Anchoring.”
Background, Not Foreground
A good newscast demands attention and must cut through the ...
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