November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 21Beyond Powerful RadioCitizen Journalism
“The most fundamental change we’re witnessing today is the power returning to the audience. Choice is suddenly in their control and they intend to use it.”
—Mark Ramsey, podcast creator and author, “Making Waves”
Everything Old is News Again…
Many news staffs have been cut to the bone for economic reasons, so newsrooms increasingly have been relying on “Citizen Journalism.” Citizen journalism isn’t new, it has been around since the early days of radio. Broadcasting has historically been interactive, with extensive use of the “eyewitness report.” Whenever there’s a major local or national event—an earthquake, hurricane, or car accident—news and talk radio have ...
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