November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 19Beyond Powerful RadioCreating Powerful News
“The essence of entertainment will not change. What has always counted is the story and the skill with which it is told.”
—Michael Eisner, former CEO of Disney
Broadcast news is really two jobs. The first is covering the “big story,” an event of such magnitude that it affects the lives, well-being, or safety of your audience. The other is covering everything else.
On “big news” days, it is not so important to worry about being creative. On those days, just gather the facts and get them on the air quickly. Give your listeners what they need to know. On slower news days (that is, most of the time), the news is like an insurance policy. Your newscast is in place, ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.