November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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IntroductionBeyond Powerful Radio: An Audio Communicators Guide To The Digital World
Valerie Geller
“Where there is love and inspiration, you can’t go wrong Never give up trying to do what you really want to do.”
—Ella Fitzgerald
The curse of our business is that it looks easy. Everyone can talk, so people believe they are experts, and that anyone can do it. That’s because the great talented broadcast personalities and communicators make it look so effortless. But communicating powerfully in a way that will get, keep, and grow audiences is not easy. It is very hard work, requiring craft, skill, desire, experience, and training. As the host of public radio’s This American Life, Ira Glass states, “it’s supposed to be hard.”
If you have the desire ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.