November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 32Beyond Powerful RadioBuilding Your Brand
“If you focus on how to identify, capture and keep customers, then marketing is easy, but if you lose sight of the customer and their needs, marketing a brand gets more difficult.”
—John Parikhal
Branding in an Overcommunicated World
How do you build and maintain a brand? Author, consultant, researcher and Joint Communications’ President John Parikhal shares wisdom from his years of experience researching, establishing and marketing brands. Parikhal says, “Audiences live in an always-on, over-communicated world, addicted to the immediate, to the instant, to the latest and the newest. We are drowning in options and we want more. People are conditioned to believe ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.