November 2024
Intermediate to advanced
540 pages
12h 24m
English
Content preview from Beyond Powerful Radio, 3rd Edition
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CHAPTER 34Beyond Powerful RadioFundraising & Giving
“If you have much, give of your wealth; If you have little, give of your heart.”
—Arab proverb
Non-commercial stations have historically received a substantial amount of their funding from government grants, or taxes. They never had to think about bringing in money to survive. That has changed. Now, stations need to expand their funding sources, and ask for money from listeners and solicit corporate sponsorships to continue operating.
Savvy broadcasters and podcasters understand that fundraising and cause-oriented programming go hand-in-hand. You have at your disposal a powerful vehicle for producing needed money, whether to keep your station on the air, and ...
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